93 percent of shoppers make purchase decisions based on color and visual appearance. With a statistic like that, cannabis brand owners are spending time and money selecting the right colors for their logos, packaging, websites, and other brand assets in the race for your attention – the cannabis consumer.
Read MoreBrand archetypes categorize universal patterns we intuitively know; helping us to quickly understand a brand’s point of view. And as such, they are an effective marketing “short-cut” embodying common elements. Applying these elements to a brand, helps potential customers identify and understand it – instantly. While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to make the laws work best for their businesses and more effectively than their competitors in order to succeed.
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